Campus Directory: Debra Basil

University of Lethbridge

Debra Basil
Mgt - Marketing
Office: M4061
Phone: (403) 329-2164
Management - CSRM
Office: M4061
Phone: (403) 329-2164


B.A. (Business Administration); Ph.D. (Marketing)


Consumer attitude and affect, Non-profit and cause-related marketing, Social marketing, Volunteerism

Research Areas

Employee volunteerism, Cause-related marketing, Charity guilt appeals, Corporate social responsibility

About Me

Professor of Marketing

Centre for Socially Responsible Marketing: Co-founder, Member

Foreign Teaching and Research: Japan (2005), Australia (2008), France (2003, 2013)

Nikka Yuko Japanese Gardens Board Member


Wenatchee High School (1984)

University of Washington BBA--Marketing (1988)

University of Colorado PhD--Marketing (2002)

University of Lethbridge--Assistant Professor (2000), Associate Professor (2006), Professor (2012)

In The Media

Spotlight on Research; Management Matters; Spring 2006.

Research Project on Corporate Volunteerism Programs Receives Grant; Management Matters; Spring 2005.

Research looks at corporate support; Lethbridge Herald; February 4, 2006.

Research Interests

Cause-related Marketing
Socially Responsible Marketing
Social Marketing

Current Research and Creative Activity

TitleLocationGrant InformationPrincipal InvestigatorCo Researchers
Nutrition Labels University of Lethbridge Research Fund, $6,500, 2007.

M. Basil, University of Lethbridge S. Deshpande, D.Z. Basil, University of Lethbridge
Using Social Marketing to Increase Occupational Health and Safety WorkSafe BC, $98,750, 2005-07.

Anne Lavack, University of Regina; James Mintz, Centre of Excellence for Public Sector Marketing S. Deshpande, M. Basil, D.Z. Basil, University of Lethbridge

Previous Research

TitleGrant AgencyCompletion Date
Corporate Volunteerism Programs: An Impact Assessment Imagine Canada through the Knowledge Development Centre Canada Volunteerism Initiative 2005
Guilt Advertisements: A Model of Consumer Response to Charitable Guilt Appeals University of Lethbridge Research Fund 2003

Curriculum Vitae


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