Campus Directory: Roberto Bello

University of Lethbridge

Roberto Bello
Faculty
Mgt - Marketing
Office: M4129
Phone: (403) 382-7169
Email:
Faculty
Management - International Mgt
Office: M4129
Phone: (403) 382-7169

Degrees

BMgt (Finance), Universidad Panamericana, Mexico City; MSc (Marketing), University of Lethbridge, Canada; PhD (ABD) (Marketing) University of Birmingham, UK

Expertise

Consumer Behviour, Consumer-Brand Relationship, Consumer Activism, Postmodern consumerism

Research Areas

Emotional, social, and cultural dimensions in product/service and corporate marketing strategies, Culture/emotion-based branding

About Me

Before coming to the University of Lethbridge, Roberto Bello taught marketing for 5 years at Universidad Panamericana in Mexico and worked as marketing consultant at ACNielsen Mexico.
Roberto teaches Marketing, International Marketing and Consumer Behaviour. Research areas that are of interest to Roberto relate to consumers and brands and transformative consumer research.

Biography

BMgt, Universidad Panamericana, Mexico City
MSc, University of Lethbridge, Canada
PhD (ABD) ABMS University of Switzerland. Zurich

Publications:
Deshpande, Sameer; Samia Chreim and Roberto Bello (2013) "An exploration of senior relationships with prescription pharmaceutical brands: An application of arranged marriage metaphor framework", International Journal of Pharmaceutical and Healthcare Marketing (7) 2
Desphande, S, Chreim S., Evashkecivh, T, & Bello, R (2012) "An Exploration of Seniors' Relationships with Pharmaceutical Brands" Consumer-Brand Relationship Conference, Boston MA
Bello, R (2012) "Social Marketing and the Impact of the Tribal Consumption Paradigm" SMART Conference Vancouver BC
Roberto Bello, Leslie de Chernatony & Eric Shiu. "Consumers' Impact on Corporate Branding: A Case for the Consumer Identity Construct". Thought Leaders International Conference on Brand Management, Birmingham, UK. 2008.
Roberto Bello, Leslie de Chernatony & Eric Shiu. "Consumer-Brand Relationship: A tetrad classification". Thought Leaders International Conference on Brand Management, Birmingham, UK. 2007.
Roberto Bello & Terry Evashkevich. "Brand disaffection: A phenomenological inquiry into the older consumer's relationships with brands". Hawaii International Conference on Business. 2006.
Jay Handelman & Roberto Bello. "Community Oriented Corporate Social Responsibility". Advances in Consumer Research. 2003.
Roberto Bello. "Non-Branding Self-Identity Construction". 3rd International Conference of the Corporate Identity/Associations Research Group. 2003.

Selected Publications

"An exploration of senior relationships with prescription pharmaceutical brands: An application of arranged marriage metaphor framework", Deshpande, Sameer; Samia Chreim and Roberto Bello (2013) International Journal of Pharmaceutical and Healthcare Marketing (7) 2


"Consumers' Impact on Corporate Branding: A Case for the Consumer Identity Construct" Roberto Bello, Leslie de Chernatony & Eric Shiu. Thought Leaders International Conference on Brand Management, Birmingham, UK 2008

"Consumer-Brand Relationship: A tetrad classification" Roberto Bello, Leslie de Chernatony & Eric Shiu. Thought Leaders International Conference on Brand Management, Birmingham, UK 2007

"Brand disaffection: A phenomenological inquiry into the older consumer's relationships with brands" Roberto Bello & Terry Evashkevich Hawaii International Conference on Business, 2006

"Community Oriented Corporate Social Responsibility" Jay Handelman & Roberto Bello, Advances in Consumer Research, 2003

"Non-Branding Self-Identity Construction" Roberto Bello, 3rd International Conference of the Corporate Identity/Associations Research Group, 2003

Research Interests

Consumer-Brand Relationship
Consumer Activism
Consumption and Religion
Brand Strategy


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